This project aimed at launching the e-commerce portal for e-Groceries, an online store part of ABC Group. Although the company had a long history of success with their stores, the management team were aware that more and more consumers are switching to online grocery-shopping due to its flexibility and convenience.
The platform should be inspired from their neighborhood shopping environment experience, finding a way to translate the premium services offered in-store into a digital product.
First step was analyzing the competition and studying the brand, to find out the information available and what should be asked at surveys and interviews. After that, a user persona was created in which all the flow was centered.
After all the functionalities were defined, a graphic style was created as well as a design system and UI kit for documentation and further functionalities.
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