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Injection

This ad was created for the Brazilian non-profit social organization Doutores da Alegria (Doctors of Joy), that, through the clown’s art, brings joy on a professional and ongoing basis to hospitalized children, their parents, and to health professionals.

 

The piece was entered on the Apple's Digital Creative Award, ending up among the awarded finalists, student category.

 

The creative guideline was to demonstrate in a simple and objective way the positive impact of their work. The "injection" of joy comes accompanied by the phrase "sem contra-indicações" (no contraindications), reinforcing the concept of what these "doctors" do.

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