ENG

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ESP

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POR

Dylo

This is a branding project for a new mobile operator that is managed exclusively online and offers voice, messaging and data service in Spain, focused on a demographic who likes things uncomplicated, regardless of age. The challenge in creating the brand identity was to communicate a transparent and laid back company, with low and adaptable prices.

 

The name Dylo was inspired by the word "dilo" ("say it", in Spanish), which not only refers to the service the company provides, that is, communication, connection, but also to their philosophy of open communication between company and customer. The tag line "como quieras" ("as you wish") also reinforces the concept of flexibility. The logo uses vibrant and diversified colors and the dialogue balloon is dynamic and can be used as a shape mask for other images, according to the campaign / piece.

sms service

(write it)

voice service

(speak it)

data service

(connect it)

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EN

|

ES

|

PT

This is a branding project for a new exclusively online mobile operator that offers voice, messaging and data service in Spain, focused on a demographic who likes things uncomplicated regardless of age. The challenge in creating the brand's identity was to communicate a transparent and laid back company, with low and adaptable prices.

 

The name Dylo has been inspired by the word "dilo" ("say it", in Spanish), which not only refers to the service the company provides, that is, communication, connection, but also to the company's philosophy of open communication between company and customer.

 

The tag line "como quieras" ("as you wish") also reinforces the concept of flexibility. The logo uses vibrant and diversified colors and the dialogue balloon is dynamic and can be used as a shape mask for other images, according to the campaign / piece.

Return to Portfolio